Pulse

Pulse

DURATION

1 Week

DURATION

1 Week

CLIENT

Pulse Gyms

CLIENT

Pulse Gyms

UI Design

UI Design

App Design

App Design

Design Systems

Design Systems

PROJECT OVERVIEW
PROJECT OVERVIEW

Pulse is a global performance-fitness brand with 20+ studios and a companion training app. We redesigned the marketing site's hero and built out the full landing page — programs, live schedule, on-demand library, membership, locations, community events, and app download — in a single cohesive system.

Pulse is a global performance-fitness brand with 20+ studios and a companion training app. We redesigned the marketing site's hero and built out the full landing page — programs, live schedule, on-demand library, membership, locations, community events, and app download — in a single cohesive system.

The Challenge
The Challenge

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The Challenge
The Challenge

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The Challenge
The Challenge

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The Challenge
The Challenge

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.

The original hero leaned on a heavy navy gradient and flat placeholder graphics, so the product's core promise — measurable, data-driven training — never actually showed up on screen. The page also had to feel premium and editorial without drifting from the existing app's visual language, which the brand already ships to members.