Aurelia
Aurelia
DURATION
2 Weeks
DURATION
2 Weeks
CLIENT
Auerlia
CLIENT
Auerlia
UI Design
UI Design
Meta Ads
Meta Ads
Content Creation
Content Creation
PROJECT OVERVIEW
PROJECT OVERVIEW
Aurelia is a 40-storey residential tower in Seattle's Green Lake District, releasing 214 homes across four typologies ahead of 2028 completion. The brief was a sales site that could carry a $1.2B launch: credible enough for institutional investors, seductive enough for buyers choosing a home off-plan.
Aurelia is a 40-storey residential tower in Seattle's Green Lake District, releasing 214 homes across four typologies ahead of 2028 completion. The brief was a sales site that could carry a $1.2B launch: credible enough for institutional investors, seductive enough for buyers choosing a home off-plan.
The Challenge
The Challenge
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
The Challenge
The Challenge
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
The Challenge
The Challenge
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
The Challenge
The Challenge
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
Off-plan property sells on trust in something that doesn't exist yet, so the usual glossy-render playbook works against you. The site had to feel like an architectural monograph rather than a listing portal, while still surfacing the hard numbers that a serious buyer or agency owner scans for first: areas, aspects, floor ranges, prices, yield.
